In the late 1930s, our founder’s grandfather loads his ships with spices, textiles and machinery, and bags of
small green beans that would change the course of his life.
Coffee was then transported and traded throughout the Arabian Gulf. It was served at the ports when you
arrived, in people’s homes and in their yards, amongst friends and strangers. The scent is familiar and
resilient; it endured down through three generations, greeting Emirati Coffee, a local speciality coffee scene
and restore the glory of their forefathers.
It’s the first of its kind, and ode to a small green bean.
To make the highest quality specialty coffee accessible
through competitive pricing, high quality sourcing and
We envision a world where specialty coffee is widely
available, inspiring everyone to live a richer life.
CONSISTENCY IS KEY
Whether it’s the quality of our roast, the sweetness of
our beans, or the level of our memorable experiences...
we always stay consistent.
ALWAYS BE VISIBLE
We are always available and accessible to our
customers. Through an omni-channel strategy, we are
never hard to find.
THINK DIFFERENT, BE DIFFERENT
To stand out in the crowd, we need to step outside the
crowd. We always strive to be uniquely us.
THE FOCUS IS ON THE CUSTOMER
The customer is more than just a user. We strive to
build close relationships with our customers and go
beyond than just meeting their needs.
THINK BIGGER THAN THE COMPETITION
We were founded based on thinking big. No matter the
hurdles, no challenge is big enough for us to stop
envisioning and leading the way within the industry
WE EXECUTE WITH PRIDE
Quality is key in what we do, but that's a given. Instead
of just having good quality products, we are always
proud of everything we create and would never accept
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