OUR HISTORY

In the late 1930s, our founder’s grandfather loads his ships with spices, textiles and machinery, and bags of small green beans that would change the course of his life.

Coffee was then transported and traded throughout the Arabian Gulf. It was served at the ports when you arrived, in people’s homes and in their yards, amongst friends and strangers. The scent is familiar and resilient; it endured down through three generations, greeting Emirati Coffee, a local speciality coffee scene and restore the glory of their forefathers.

It’s the first of its kind, and ode to a small green bean.

OUR STRATEGY

MISSION

To make the highest quality specialty coffee accessible through competitive pricing, high quality sourcing and vertical integration.

VISION

We envision a world where specialty coffee is widely available, inspiring everyone to live a richer life.

OUR VALUES

CONSISTENCY IS KEY

Whether it’s the quality of our roast, the sweetness of our beans, or the level of our memorable experiences... we always stay consistent.

ALWAYS BE VISIBLE

We are always available and accessible to our customers. Through an omni-channel strategy, we are never hard to find.

THINK DIFFERENT, BE DIFFERENT

To stand out in the crowd, we need to step outside the crowd. We always strive to be uniquely us.

THE FOCUS IS ON THE CUSTOMER

The customer is more than just a user. We strive to build close relationships with our customers and go beyond than just meeting their needs.

THINK BIGGER THAN THE COMPETITION

We were founded based on thinking big. No matter the hurdles, no challenge is big enough for us to stop envisioning and leading the way within the industry and beyond.

WE EXECUTE WITH PRIDE

Quality is key in what we do, but that's a given. Instead of just having good quality products, we are always proud of everything we create and would never accept anything less.